Getting behind the resume

It used to be the resume was the be all – and potential end all. Confusing and contradictory lists of do’s floated on web sites. And even longer lists of don’ts circulated between job-seekers. Seminars promised how to to develop an attention-grabbing one-pager. But no one really shared how to let your inner self shine when you got to the interview.

Of course a resume matters. It’s a necessary filter to ensure you’re up to the ask and can do the task. But I believe the person behind the resume matters more. Because that’s the person who’ll eventually be showing up and interacting with co-workers, customers and prospects. That’s who’ll impact your brand touchpoints by shaping memorable experiences.

So how do you encourage an applicant to reveal their authentic self? Start by sitting next to the person. Create an intimate setting that encourages eye contact and puts everyone at ease. Avoid interuptions. And note-taking. Have a conversation, not an inquisition. And be yourself. You want your applicant to be real, so you should be approachable too.

 


Demystifying Experience Design

It seems you can’t open a business magazine, listen to a podcast, or read a tweet without hearing about the must-have brand strategy. Experience Design. But what exactly is Experience Design. Does it matter? And will it last?

Experience Design defined

According to Wikipedia, Experience Design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. It is driven by consideration of the moments of engagement, or touchpoints between people and brands, and the ideas, emotions and memories that these moments create. Well, yes that description may say it all. But it may not clarify how XD applies to all your prospects, customers and co-workers.

 


The Future of You

Skip the dark roast

Has your Monday-morning-self been showing up to work? Maybe you blame the rain, early meetings or late nights. Maybe you believe that a change of job would change everything. Fact is, with a little Spark!, you, your entire team, and even your whole organization can show up energized, and inspired... without an extra shot of caffeine from the nearest Starbucks.

Tell me more

When we bring our very best, most essential selves to our work, a transformation happens. Inside us and those around us. When we’re fully present and sure of who we are, we’re happy. We start connecting with others on a level that’s interesting, engaging and memorable. Human-to-human interactions become more meaningful and real trust ignites.

 


The Future of Talent

Despite the hype, technology is probably not your most important asset. Talent is. Because high touch arenas like healthcare that revolve around human interactions need to attract, reward and keep top talent. It’s an evergreen, fluid process. Talent attraction requires empathy. Meanwhile talent retention takes insight. We all need to keep discovering and aligning talents and passions. We need to be offering fresh opportunities for growth, leadership and self-discovery. And to be the provider of choice, we need to provide an above and beyond experience. For everyone.

Please touch

You’ve poured over data. Invested in marketing. And agonized over branding. But have you analyzed all your talent touchpoints? Every interaction and service delivered is a unique opportunity for promoting mission, values and brand. It’s also an opportunity to overlook success and under-deliver.



Transforming the Future of Culture

Spark a Cultural Evolution

Enter a building and the first thing you feel is the company’s culture. Maybe it’s sedate and serious. Frenetic and fun. Unwelcoming and cold. Or even blah and boring. Whatever the vibe, culture makes a powerful impact on your employees, customers, community and reputation.

So what is culture? Simply put, it’s an embodiment of your brand promise – the pledge you make, and keep, with your prospects and customers. A brand promise doesn’t just show up for powerpoints and the annual meeting. It’s a living, breathing entity. It’s your unique brand asset. And it reflects who you want your organization to be and how you aspire to relate at every touchpoint. Think of it as your core ethos that guides all your thoughts, words and actions. More importantly, remember it contours your collective future.

Find Your Mantra Tantra

So where do you start? Do you even know if you have a culture? Maybe your culture is fractured, failing or lost. Maybe it’s wallowing in the past. Thriving cultures consistently track back to their mission statement. A good mission should express what you do and what you want to be known for. It frames your goals for your employees, customers, community and beyond. With rampant innovation and seismic business shifts, missions can change so it’s critical to keep them relevant. Remember, mission statements are not trendy hype, or generic and stale, but memorable mantras that reflect a purposeful goal.